United States: New iPhones set to be unveiled Wednesday offer Apple a chance for fresh momentum in a sputtering smartphone market as the California tech giant moves into new products and services to diversify.
Apple was expected to introduce three new iPhone models at its media event at its Cupertino campus, notably seeking to strengthen its position in the premium smartphone market a year after launching its $1,000 iPhone X.
To win over buyers in a tight market, Apple was reported to be launching handsets with 30 percent more viewing space without increasing the size of the devices.
“The big thing is going to be how they fit such a massive screen into such a small device,” said Patrick Moorhead of Moor Insights & Strategy.
One new iPhone was likely to be priced slightly lower than the X model to “capture the next wave of buyers” in markets such as China, western Europe and the US, according to Moorhead.